Archive for January, 2007

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The Sorry State of Online Advertising

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

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If a Post is Written and No One Reads It, Did It Ever Exist?

Promoting your own site can be a tricky thing. You obviously want people to visit your site, but you do not want to be labeled a spammer in the process. There is a very fine line to be walked when promoting your own site – and I am not the one to give advice on how it should be done. What I can say, however, is that we all be lenient towards self-promotion. If not, we might end up missing out on a lot of great new content on the web – and it just might be from your site.
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