Some Random Dude

Some Random Dude is a blog by P.J. Onori that covers design & technology in the broadest sense possible.

Posts Tagged ‘traffic’

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To Advocate For or Abandon the 10%

Back in 2002 or 2003, when Internet Explorer reigned at the undisputed leader in browser market share, I was very outspoken over the need to support all browsers – even those with only 5% share or less. I argued about the need to provide a consistent experience for all users, regardless of what browser or version they decide (or as forced) to use. This ideology was all the easier to adopt considering how had market share at the time – I feel as though my strong feelings were just as much about not idly allowing the “evil” corporate browser to swallow even more share by helping make it the de-facto browser on the internet. Fast forward 5+ years and oh, how the tables are turning. A new generation is jumping online and they’re not just blindly clicking the blue ‘e’ on their desktop. Firefox 3 shattered the record for most downloads and, according to some metrics, is passing up 20% global market share and well above 40% in some European countries. The underdog is now the up-and-comer.
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The Sorry State of Online Advertising

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

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If a Post is Written and No One Reads It, Did It Ever Exist?

Promoting your own site can be a tricky thing. You obviously want people to visit your site, but you do not want to be labeled a spammer in the process. There is a very fine line to be walked when promoting your own site – and I am not the one to give advice on how it should be done. What I can say, however, is that we all be lenient towards self-promotion. If not, we might end up missing out on a lot of great new content on the web – and it just might be from your site.
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