Some Random Dude

Some Random Dude is a blog by P.J. Onori that covers design & technology in the broadest sense possible.

Posts Tagged ‘year-zero’

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Nine Inch Nails 'Year Zero' Album Available for Listening – Trent Reznor Gets What the RIAA Does Not

Trent is at it again. Just like what was done for With_Teeth, Nine Inch Nails released Year Zero for listening before the April 17th release date. Listen away.

As if the RIAA did not look bad enough as it is, when you have high profile musical artists that does something this progressive, the organization looks even worse. With a very forward-thinking marketing campaign, allowing the public to freely listen to the album before its release, not to mention absolutely amazing music, Trent Reznor is basically showing the rest of the music industry how things should be done. Year Zero has easily been the biggest music-related event on the internet this year – for good reason. I myself have already listened to the album and have pre-ordered the album and I suggest you do too.

Daily Delicious – Nine Inch Nails New Album Spawns Abstract Web Sites

Here I was, just about to write about microformats, when this came along…

A new Nine Inch Nails album is coming out in April. Thanks to our good friend Kellie, and her great link comment, I learned about a series of abstract websites pertaining to the theme and (from the rumors) storyline of the new album. To say the new album is political is like saying the sun is warm – just a warning to those of you that do not enjoy politics. Yes, I know, this has been done before. Yes, I know, this is a form of marketing. Still, the tone and the way it comes off just seems different than other viral marketing campaigns.

A lot of people are not big fans of viral marketing. I, however, see a great beauty to it. Most viral marketing I have been exposed to is quite creative and engages the user’s imagination. On top of it, it is much less money-driven than traditional advertising methods. With viral marketing, success is dependent on the individual to appreciate it enough to want to share it. Traffic and buzz can be artificially generated, but I have noticed that method tends to fizzle out very quickly if there is not a genuine interest from the public. I rather like the idea of marketing that is depends on the public’s interest rather than cash. I see how this project can turn people off. Still, for myself, I find it absolutely fascinating.

UPDATE – New Nine Inch Nails song found on a usb drive in a bathroom in portugal. This is getting cooler and cooler by the minute. In case the URLs hosting the MP3 die, you can download it from Some Random Dude (sorry, this is absolutely killing my bandwidth).

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